Clik here to view.
[Post de invitado] La web móvil es la respuesta
Russell Buckley (@russellbuckley), fundador de Ballpark Ventures y consejero de Springboard Accelerator (Buckley lanzó la red de anuncios para móviles Admob en Europa antes de su adquisición por...
View ArticleClik here to view.
Tres tendencias marcan la industria de la publicidad móvil en este momentos
Por Shaun Gregory, Director – Publicidad Global, Telefónica Digital Hay varias tendencias que impulsan la industria de la publicidad digital y móvil en estos momentos, pero en particular hay tres que...
View ArticleMarketing móvil preparado para explotar en Latinoamérica
Por Marcio Chaer, Director of Advertising Acceleration in Latam, Telefonica Digital 17 de junio 2013 - Esta semana, Telefonica Digital anunció que va ser o headline sponsor para el Festival de Media...
View ArticleMás innovación y educación necesarias para un crecimiento sólido de la...
Según una encuesta del Festival of Media LatAm 2013 , el 70% de los representantes de la industria esperan que los presupuestos de móvil aumenten el próximo año, sin embargo, el 53% no piensan que la...
View ArticleNuestras predicciones sobre el futuro de la publicidad móvil en América Latina
Autor: Shaun Gregory, Director Global de Publicidad Móvil, Telefónica Digital La publicidad móvil está cambiando la cara de la planificación de medios en todo el mundo. El uso cada vez mayor de la...
View ArticleMitos y futuro de la publicidad móvil en América Latina
Autor: Shaun Gregory, Director de Publicidad Global, Telefonica Digital Probablemente habrás escuchado hablar de lo emocionante que es el mercado de la publicidad móvil en estos momentos en América...
View Article[Predicciones para 2014] Prepárate para la primera Copa del Mundo Móvil
Autor: Shaun Gregory, Director Global de Publicidad Móvil, Telefónica Digital 4 Diciembre de 2013 El BLE con balizas desafiará sin miedo a la NFC Se espera que el Bluetooth de bajo consumo (BLE)...
View Article[Artículo de invitado] 2014 es el año para que los directores de marketing...
Sophie-Charlotte Moatti (@scmoatti), Líder de gestión de productos y monetización en Facebook 16 de enero de 2014 – La industria publicitaria móvil, dominada por Google, no está dando los frutos que...
View ArticleClik here to view.
MCW 14, Día dos: ¡Banca para los ‘sin banca’, inmersión de un iPhone y...
Como no podía ser de otra forma, volvimos a estar presentes en el Mobile World Congress 2014. Este es un repaso de los cuatro temas que capturaron nuestra atención. Hacer los ‘wereables’ llevables Algo...
View ArticleSimon Birkenhead, Telefónica: “No hay que obsesionarse con la última tecnología”
Simon Birkenhead (@simonbirkenhead), director de global ad sales en Telefónica, pide a los profesionales del marketing que dejen de distraerse con las últimas novedades en dispositivos. Aunque en el...
View ArticleMind-blowing, mood altering, 21st century tech at its best
By Nell Bennett Computer power continues to open up an ever increasing diversity of applications, but you are guaranteed to bump into at least four people during your commute as they look at their...
View Article2015 in review
What a year 2015 has been for the technology industry. From huge mergers and acquisitions that have the potential to reshape the whole industry to new gadgets that could change everyday life, 2015 had...
View ArticleClik here to view.
Are we sleepwalking into an IoT security nightmare?
It’s almost impossible to think of a world without connected devices. In the same way that the time before the mass availability of mobile phones feels like the dark ages, the idea of living ‘off grid’...
View ArticleClik here to view.
The Digital Transformation of Europe Will Not Happen Until the Digital Skills...
We are living in an age of unparalleled global digital growth and nobody should be left behind in the opportunities that this offers. However there is evidence pointing to the fact that Europe is at...
View ArticleClik here to view.
The battle of the unlicensed spectrum could make The Revenant look like a tea...
If you are at all squeamish, I recommend you don’t read on. This article could get as gory Leonardo Di Caprio’s latest opus The Revenant. It’s about modern day struggles but it has similar themes to Di...
View ArticleClik here to view.
Should we worry about the Hacker House?
What would you think if you heard a young hacker from California is in the UK on a recruitment drive for like minded souls? Personally, I’d be pretty nervous! Especially since this charismatic young...
View ArticleClik here to view.
We need a Tinder or a Grindr for mentoring
All company workforces are teams and the best teams have a blend of both youth and experience. That’s what football managers always say, but it’s a universal truth. The ‘youth and experience’ blend is...
View ArticleClik here to view.
Watch out! There’s a Connected Car coming up in the fast lane
We have a very complicated relationship with our cars. I learned the strength of the emotional bond when taking calls from drivers whose cars had been towed away by the police (see bio). If just one of...
View ArticleClik here to view.
Why mobile phones are as important as food and shelter to the refugee crisis
BARCELONA—Some might say that people desperate to survive shouldn’t be so worried about getting on WhatsApp or Facebook. But in a time of desperation, social media can be as important as food or...
View ArticleClik here to view.
What do microservices and the containerized world mean for business agility
I guess before we go talking about what are microservices and that other geeky stuff, we should start by talking about what is business agility. Agile like a cat at hunt, the concept of business...
View Article
